With the bustling amenity of Macquarie Park and vast natural landscapes right on the doorstep of Destination, we aimed to create a brand that reflected this balancing of elements.
Our brand positioning ‘Awake in tranquillity ‘ captures Meriton’s vision of an energetic place enveloped in the lush natural environment of the area.
Speaking to the strong connection humans have with nature, we built the brands creative direction by representing the layers of complexity in life. Striking a unique balance of vibrant energetic urban living, and restful tranquillity.
Every touch point of the brand was considered and aligned to our brand positioning. Creating a thoughtful customer journey, from the digital experience to the tactile display suite.
The Destination project was a success for both Bullet and Meriton. From successfully winning the pitch, to the overall sales of the apartments. With further releases set to grow the brand – Destination will be the future of Macquarie Park.
Brand Strategy
Launch Planning
Photography
Copywriting
Video Production
Creative Direction
Art Direction
Visual Design