Paying homage

Isabel stems from the Japanese verb ‘iru’– meaning to be in place. Isabel is just that; a place to be and a place to be present.

With a strong focus on craft, we aspired to honour perfectionism through a balance of simplicity and complexity. With careful selection of materiality we created ‘the Isabel experience’.

Space and craft

Combining the unique spirits of both Bondi and Japan, a crafted identity was build from modern typography, negative space and intriguing photography. Isabel expanded into the physical space through carefully considered finishes and interior styling.

Supporting the launch phase was a strong content strategy, seeing the brand come to life through video and print marketing content.

Bullet created a brand that blew us away from first look. We have worked with them on a number of our brands and through their cohesive client service, digital insights and brand expertise we have always seen a great result.

Geraint Coles, Isabel Director

Being present

Recently named one of the “most instagrammable restaurants in Sydney” by Marie Claire, Isabel has successfully opened its doors to booked-out evenings and cocktail events. This new hot spot has brought the essence of Japanese dining with a contemporary feeling that can only be captured by the seaside in Bondi.