Isabel Bondi

Isabel is a unique dining experience that brings the vivid nightlife of Japan to the shores of Bondi. We crafted a brand and content strategy to thoughtfully express the spirit of this unique dining experience.

Paying homage

Isabel stems from the Japanese verb ‘iru’– meaning to be in place. Isabel is just that; a place to be and a place to be present.

With a strong focus on craft, we aspired to honour perfectionism through a balance of simplicity and complexity. With careful selection of materiality we created ‘the Isabel experience’.

Space and craft

Combining the unique spirits of both Bondi and Japan, a crafted identity was build from modern typography, negative space and intriguing photography. Isabel expanded into the physical space through carefully considered finishes and interior styling.

Supporting the launch phase was a strong content strategy, seeing the brand come to life through video and print marketing content.

Bullet created a brand that blew us away from first look. We have worked with them on a number of our brands and through their cohesive client service, digital insights and brand expertise we have always seen a great result.

Geraint Coles, Isabel Director

Being present

Recently named one of the “most instagrammable restaurants in Sydney” by Marie Claire, Isabel has successfully opened its doors to booked-out evenings and cocktail events. This new hot spot has brought the essence of Japanese dining with a contemporary feeling that can only be captured by the seaside in Bondi.


Brand Strategy
Content Strategy
Launch Strategy


Food and Beverage Photography
Social Curation


Art Direction
Brand Identity
Digital Design
Social Media
Print Design
Environmental Design