Reviving an icon
Designed by Harry Seidler, Riparian Plaza has been a defining icon on the Brisbane skyline since 2005. The architecture of the building was designed with connectivity in mind. Connection to the city, river and transport.
Our brand positioning ‘Seamless connection’ highlights this relationship and aspires to connect the building to the current younger occupants and their lifestyles.
Built on the curvature of the river, our brand device is visualised through a line in constant motion, connecting people to place.