The Forme

The Forme is the new online destination for timeless women’s fashion. Through a collective partnership, we articulated a strategic brand positioning and visual identity to help empower women through their style choices.

Taking shape

For over 30 years Susie Sharrock’s distributed brands gained a cult following in small independent retailers. Having built a reputation based on trust and knowledge – their aspiration was to make these brands and their expertise readily available to all Australian women, and so the concept for The Forme was imagined.

We endeavoured to build an online destination that allowed for this exposure. To communicate with such a diverse demographic, we crafted an effortless shopping experience that could be enjoyed by women of any age.

Crafting a destination

Our positioning centred around one theme: Empowering women through fashion. Creating an extensive strategic naming and brand architecture all started with deep discussion to get to the core of the brand’s personality.

The brand needed to translate into an experience that could house a broad volume of premium fashion brands whilst being a simple platform and user experience for an ageless audience.

Empowered style choices

The holistic e-commerce journey was tailored to women to help them feel empowered through their personal style. This journey captures not only the effortless online shopping destination – but extends to the social media community and the unboxing experience.

Our ongoing collaboration sees us as the brand custodians assisting with future content curation.

Digital Partnership: Frank Digital


Brand Naming
Brand Strategy
Launch Planning


Video Production


Creative Direction
Art Direction
Visual Design
UX/UI Design