Taking shape
For over 30 years Susie Sharrock’s distributed brands gained a cult following in small independent retailers. Having built a reputation based on trust and knowledge – their aspiration was to make these brands and their expertise readily available to all Australian women, and so the concept for The Forme was imagined.
We endeavoured to build an online destination that allowed for this exposure. To communicate with such a diverse demographic, we crafted an effortless shopping experience that could be enjoyed by women of any age.